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Southern Living Magazine Features Southside Revitalization


Posted April 04, 2008

CHATTANOOGA, Tennessee -- The redevelopment of Chattanooga’s Southside is the focus of a People and Places article in the April 2008 issue of Southern Living.

Titled “Southside Success,” the piece highlights the efforts of Chattanooga architects Heidi Hefferlin and Craig Kronenberg to help revive downtown after relocating to “Rustville,” Southside’s nickname before its renewal.

The Southern Living article points out that Hefferlin grew up in Apison, while Kronenberg is a Chicago native.  They worked on architectural projects in California and Europe before moving to Chattanooga in the 1990s.

Since then they designed and moved into the 1800 Cowart townhomes complex.  They’re helping with a renovation of the Warehouse Row area, and they recently designed a new headquarters for Coker Tire Company.

The story notes that Chattanooga encourages artists to invest in the Southside.  “Our neighbors include a schoolteacher, a real estate agent and a retired priest,” Kronenberg told the magazine. “We’ve always felt good about the neighborhood and because artists have started moving in, we feel even better.”

The three-page article includes thumbnails sketches of Southside shops and art galleries.