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Chamber Promotes Chattanooga As Great Place To Do business


Posted September 2003

Tom Edd Wilson, president and CEO of the Chattanooga Area Chamber of Commerce, has announced details of a campaign to brand
Chattanooga as the “naturally beautiful, can-do community.” 

 

The most visible sign of this campaign will be a series of billboards placed along major interstate corridors.  Each billboard will feature a little-known, business-oriented fact about Chattanooga along with a web address that will read “ChattanoogaCanDo.com.” 

 

The billboard campaign is an effort to raise awareness about Chattanooga’s attractiveness as a place to do business among the 84 million people who drive through Chattanooga each year.

 

The Chamber’s campaign specifically targets business decision-makers and site selection professionals utilizing a comprehensive marketing strategy that includes:

  • A national public relations push that has already achieved articles in the New York Times, U.S.A. Today, U.S. Industry Today and nine other national publications.
  • A direct mail campaign that will reach nearly 700 business-decision makers and site selection professionals each year.
  • A business information web site, located at ChattanoogaCanDo.com, which was honored by the International Economic Development Council (I.E.D.C.), the largest association of site selection professionals, during its meeting in September.
  • The Chattanooga Means Business video (viewable from the ChattanoogaCanDo.com web site), which took first place during the I.E.D.C. meeting in Cincinnati.
  • Recruitment trips to Japan, Korea, New York, Chicago, Atlanta, Detroit, and Ohio.
  • Joining with the Tennessee Economic Development Partnership to co-sponsor a red carpet tour that will bring 20-25 site selection professionals for a first hand experience of our community.
  • Tours of Chattanooga by site selection professionals, potential business investors, and media from outside the region.
  • An effort to empower business leaders to act as ambassadors for the region by providing them with talking points and other support.

         

According to Wilson all of these efforts when taken together will begin the process of branding Chattanooga as a great place to do business.  “Although the Convention and Visitor’s Bureau has done a fantastic job of attracting tourism, our research shows that the Chattanooga region does not have a strong business image,” Wilson said.  “This campaign is year one of a long term effort to show the larger business community that Chattanooga is a great place to invest.”

 

About the Chattanooga Area Chamber of Commerce

The Chattanooga Area Chamber of Commerce is the leading business and economic development organization for the Chattanooga region. For over 100 years, the Chattanooga Chamber has provided community engagement and opportunities for businesses, large and small, including networking, business promotion, business discounts, and public policy advocacy, as well as leadership development and training opportunities.

In addition, the Chattanooga Chamber is a one-stop-shop for site selectors and business decision-makers considering investments and job creation projects in the Chattanooga region. The Chattanooga Chamber is also responsible for marketing Enterprise South Industrial Park, a top-tier industrial park that offers significant strategic business advantages. In addition, the Chattanooga Chamber administers the Chattanooga Hamilton County Business Development Center, the largest business incubator in the U.S. in terms of the number of start up companies it houses, and the Center for Entrepreneurial Growth, an innovative effort to nurture technology-based start-up companies.

As the first stop for people interested in moving to the Chattanooga, the Chattanooga Chamber provides a range of relocation information including demographics, informational videos, connections to Chattanooga Area jobs, and frequently asked questions.