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Is Your Workplace Well?


By Ryan Picarella

A
s employers face the challenge of ever-rising health care costs and sicker employee populations, businesses must engage in practices and activities that help their workers improve and maintain good health. Activities include such things as flu shots, health coaching or gym memberships.

These workplace wellness programs have many benefi ts – from increasing productivity to reducing health risks and controlling costs. Workplace wellness programs can greatly assist businesses in their ultimate goal to be competitive.

Step 1: Identify Program Objectives and Measures of Success

Decide what you want to accomplish from your wellness program. The creation of goals and objectives will help you set measurement criteria that will be used to determine success. Not only can you measure participation but you can also assess critical factors such as absenteeism, medical claims costs and productivity.

Next, identify your resources and what type of return on investment you’re looking for. Program components can be as inexpensive as an onsite health fair to more costly offerings like health coaching.

Step 2: Gain Organizational Support

Seek buy-in from executive and middle management. The support of your leaders is an essential factor for launching a wellness program and ensuring its prolonged existence.

Another important element of planning is to solicit employee input and gain their support. This can be achieved by a simple survey that assesses employees’ health needs and interests. Besides helping you execute a plan, the survey information can also help identify Wellness Champions. These champions are employees who will act as informal wellness leaders in your company.

Additionally, your survey data can help you better understand what types of program elements will best engage and help your employees. You may discover potential obstacles or opportunities for your program.

Step 3: Communicate

Communicate frequently to your workforce. Create channels of  communication where employees can receive information on your company’s worksite wellness offerings as well as general health and wellness materials.

These channels can include everything from an Intranet site to table tents in the break-room. Remember that engagement by middle management and Wellness Champions is a critical component to a wellness program’s success. So, consider creating specialized manager tool kits or hold meetings for both groups.

Branding your program offerings is also important for success. Providing employees with a uniform image in your signage and a consistent message in your communication will allow them to gain more awareness of the program and better identify with the collective wellness community you’re trying to build.

Step 4: Implement a Program

As you begin to develop your workplace wellness program, bear in mind that one-size does not fit all. What works for a small company may not fly at a larger organization, and what works in a manufacturing facility may not be conducive in an office setting.

It’s critical
that you customize your program to your company’s culture. Because your employees spend half of their waking hours each day at work, it’s important to understand how your work environment influences their behaviors and ultimately impacts their success.

Take a look at your company’s demographics and culture. The structure of your organization as well as its shared vision, beliefs and norms can provide useful insights on which program components and methods of communication would be most effective.

Also observe your physical environment. The physical make-up of your operations impacts how employees engage in activities at work and with one another. It also impacts the way they feel.

For example, do you have space for an onsite fitness center? If not, do your employees have access to walking trails or a park?

Workplace wellness is a dynamic process. It’s also one that requires input and support at all levels in your organization.  It isn’t achieved overnight, but once you attain a healthy culture, your employees and your company will reap many rewards.

Ryan Picarella is manager of corporate wellness for BlueCross BlueShield of Tennessee.

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