Posted February 14, 2008

Contact: Tiffanie Campbell
813-453-7990         
tiffanie@ypacnow.org

CHATTANOOGA, Tennessee -- Young Professionals Association of Chattanooga (YPAC) is participating in the 2008 YP Global Impact Survey developed and administered by Next Generation Consulting, a market research firm that focuses on assisting communities, companies, and YP organizations in attracting, retaining, and engaging the next generation.

The YP Global Impact Survey, introduced at the 2006 International YP Summit in Madison, WI, is a survey that takes the pulse of Chattanooga and Young Professionals Organizations, while measuring YPAC members’ community impact and combining it with the world’s 20-40 year olds.

Questions the survey will help answer include:

• Does Chattanooga have what it takes to attract and engage the next    generation?
• How engaged are the YP’s in Chattanooga?

There is no limit on how many YP’s can respond to our survey, and YPAC of Chattanooga  encourages all individuals to take the survey at www.YPACnow.org. The survey will launch Monday, February 18 and will be available until March 14.

Next Generation Consulting (NGC), which has surveyed over 30,000 young professionals since 1998, uses seven indexes that help a community see itself as the next generation sees it.

YPO’s connect the community’s young professionals to one another. On a stronger note, YPO’s connect young professionals to the community. When young professionals feel that they have a voice and a stake in the community, they are two-to-three times more likely to stay.
           
“It’s important that we understand how young talent perceives the Chattanooga community:  that way, we can make the enhancements required to engage and keep them. As the up and coming leaders of this city, it’s our duty to take charge and continue developing our community as a place of talent and vitality as it should be,” says Kate West, YPAC president and founder.

By participating in the YP Global Impact Survey, YPAC will gain a snapshot of how YP’s perceive our community in the seven indexes and generate a comparison to other communities around the country. Results will be used to measure YPAC’s impact and assist in the further development of our strategic direction and programs.

YPAC has been able to produce the funds for this survey through their corporate sponsors, Joseph Decosimo & Co, LLP and Robert Half International. The Chattanooga Area Chamber of Commerce has also provided sponsorship of the survey.